Which pharmaceutical marketing agency to choose?
How does it work?
1. Schedule a time for our representatives to contact you at your earliest convenience or feel free to reach out to us directly.
2. We will be in touch to conduct the preliminary assessment. Here we will identify if your project, budget, and timelines are a good fit for our capabilities.
3. We’ll work out the logistics with you and find the best way to tackle the project to help you achieve your goals. Glad to have you with us–let’s get started!
Q&A: The right pharmaceutical marketing agency for your product?
Q: What exactly do you offer and how do you do it?
Every client has different needs, so our technology and resources are adapted in different ways. We can provide a complete pharmaceutical marketing solution should you choose that option or if you are only looking for marketers to implement your strategy we can do that as well. The complete solution:
Back-end: the technical—we aggregate data sources using APIs and internal technology to track digital interactions regarding your product and competitors. Our consultants will analyze this data to gain insight on competitors’ digital marketing initiatives, identify potential opportunities, and build digital competitive strategies to help you achieve your goals. This information is then relayed to you for adjustments and the go-ahead and finally to our marketers for implementation.
Front-end: the basics—our marketers will implement the digital strategy and continuously test or fine-tune based upon a combination of technical indicators and input from our consultants that will monitor the competitive landscape. We know that marketing is not a set-and-forget activity, so we never treat it as such.
Reporting: the bottom line—you need to see that it’s working. At the end of each month, we deliver easy to visualize reports that will show progression and percentage completion of your goals. Each report will come with detailed commentary from our consultants, providing a cohesive analysis of the project (options without consultants will receive reports without commentary; level 1 reporting available daily upon request).
Level 1 Reporting: Monitor and track all marketing channels in one place.
Level 2 Reporting: See interaction between channels and gain actionable insights.
Level 3 Reporting: In-depth reports and competitive analysis for premium channels.
Q: I’m not sure what we need yet, is it okay if we start with just one consultant?
Of course! The best marketing strategy will play off of your strengths while being able to support your weaknesses. While we have resources and technology available, it doesn’t mean that you need to utilize all of them.
Q: How are you different from other marketing companies?
This company was founded to bridge the gap between the pharmaceutical industry, digital marketing, and data science. We are technical marketers and our techniques are heavily data-driven. Where we truly shine is our back-end innovation and industry knowledge. We believe in the importance of thorough analysis and optimization of marketing activity to increase impact and decrease costs, but have seen clients struggle to identify meaningful relationships between data that comes from 20 different sources. We designed an innovative approach to digital marketing where we are able to identify how your accounts are working together as a cohesive whole rather than disjointed parts. Critical KPIs are then compared to your competition. Several marketing companies can only provide what we offer on the front-end, but they lack the power of our back-end capabilities and the knowledge of our consultants and regulatory affairs team. It is highly recommended that you choose an option that will allow access to these opportunities; however, for some projects it may not be necessary.
Q: What are you doing in terms of innovation?
The market is always moving and we are constantly on the lookout for potential opportunities. If we integrate new technology into our marketing strategies and you happen to be working with us at that time, this avenue will become available to you as well should you choose to opt-in. Please refer to our innovation roadmap to see what we’ve done and where we’re headed.
It takes time to see the impact of digital marketing efforts and frequently switching marketing agencies is not ideal for data collection and reporting. You need to choose the right marketing agency for your needs and we want you to be comfortable with who you are working with right from the start. If you are providing us with everything that we need to succeed, but we are not able to deliver what we agreed upon, your total for that month will be refunded.
Pricing varies by project and timelines, but is a derivative of technology & integrations, advertisement spend, and personnel needed. If you are serious about achieving your goals and they align with our capabilities, we want to help you. It would be insulting to your intelligence if we told you that marketing is not expensive because you know that it is. We will work with you to optimize that spend to ensure you’re getting the most out of your resources.