Pharma Marketing Blog

  • digital marketing and web strategy in pharma

    Digital Marketing and Web Strategy in Pharma (GSK)

    Digital marketing and web strategy in pharma – case study series (transcript below) Today we’re going to discuss digital marketing and web strategy of GSK’s Flonase and its’ entrance into a highly-saturated market. Flonase is a good example of a successful prescription drug to OTC transition, which is notoriously difficult to accomplish. Flonase is used […]

  • Vaccine Marketing Case Study Merck

    Vaccine Marketing Case Study (Merck)

    Vaccine Marketing Gardasil 9 – Case Study Series (transcript below) Therapeutic vaccines vs. preventative vaccines Many therapeutic vaccines are for chronic disease and involve daily or weekly use. Consumers are close to the product and learn more about the treatment, which can influence their decision to continue or switch. Though therapeutic vaccines are becoming more […]

  • Marketing in Pharma (AEDs)

    Marketing in Pharma (AEDs)

    Marketing in Pharma – Case Study Series (transcript below) Marketing in Pharma: Product positioning and competitive analysis Product positioning and competitive analysis are two of the most important aspects of successful marketing though they are sometimes grouped under the blanket term “market access”. The easiest way to look at this is to think about pharmacokinetics […]

  • google adwords for pharma marketing

    Google AdWords for Pharma Marketing (Abbvie)

    Google AdWords for Pharma Marketing – Case Study Series (transcript below) Adwords analysis: Abbvie’s Humira and Rheumatoid Arthritis Today, the disease being examined is rheumatoid arthritis, so we’ve gone ahead and entered that into our search box. Here, the first Ad is for Abbvie’s Humira and the ad below that is Amgen’s Enbrel. If we […]

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